Consumer Protections in Digital Transactions: A Study of Indonesian e-Commerce through Positive and Islamic Law
Keywords:
Consumer Protection, e-Commerce, Islamic Law, Fiqh Muamalah, Sheikh Wahbah al-ZuhailiAbstract
The rapid growth of e-commerce in Indonesia has triggered a corresponding increase in consumer protection issues, which is an urgent problem that this study seeks to examine. This study aims to uncover the practice of consumer protection occurred in Indonesia within undertaking e-commerce transaction which is then analysed using the perspective of positive and Islamic laws. Using a normative-empirical legal approach, the study evaluates the compatibility of practices with Sharia principles. We employed a normative-empirical analysis to evaluate e-commerce transactions in Indonesia through the dual lenses of Sheikh Wahbah al-Zuhaili’s fiqh muamalah and the law concerning Consumer Protection (UUPK). Empirical findings show that businesses have limited legal literacy and ethical awareness, often delegating consumer protection responsibilities to platforms and failing to enforce the rights guaranteed by the Consumer Protection Law (UUPK), as seen in widespread issues related to misleading product representations and inadequate dispute resolution mechanisms. Nevertheless, government oversight and formal dispute resolution mechanisms, such as the Consumer Dispute Resolution Agency, are inadequate for the scale and complexity of the digital market. Normatively, this study combines these findings with Sheikh Wahbah al-Zuhaili's Islamic legal framework, showing that common digital practices, such as non-transparent product descriptions and hidden fees, violate the basic pillars of contracts and introduce the prohibited elements of gharar (uncertainty) and tadlīs (deception), thereby rendering transactions invalid under Islam. The study underlines that the ethical principles of fiqh muamalah (trust, justice, honesty) align with the objectives of the UUPK, together forming a coherent basis for reform. To bridge the current gap, an integrated regulatory approach is essential, combining enhanced law enforcement, business ethics education, and the development of a transparent, Sharia-compliant digital system for online verification and dispute resolution.
References
al-Zuḥaylī, W. (2001) al-Fiqh al-Islāmī wa Adillatuhu. Damaskus: Dār al-Fikr.
al-Zuhaili. (2011). Terjemah Fiqih Islam Wa Adillatuhu Jilid 5,” Darul Fikir, 53(9), hal. 100–101.
APJII. 2025. Survei Penetrasi Internet dan Perilaku Penggunaan Internet 2025. https://survei.apjii.or.id/?
Bansal, I., & Thakur, A. (2025). Broken promises and empty carts: the reality of online shopping. Journal of Systems and Information Technology. Vol. 27 No. 3 pp. 487–514, doi: https://doi.org/10.1108/JSIT-08-2024-0310
Baroudi, S. E., & Behmardi, V. (2017). Sheikh Wahbah al-Zuhaili on international relations: the discourse of a prominent Islamist scholar (1932–2015). Middle Eastern Studies, 53(3), 363-385. https://doi.org/10.1080/00263206.2016.1263190
BPS. (2022). Statistik E-Commerce dan Pembayaran di Indonesia. https://www.bps.go.id/id/publication/2022/12/19/d215899e13b89e516caa7a44/statistik-e-commerce-2022.htm.
Creswell, J. W. (2009). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches(3rd ed.). SAGE Publication, Inc
Datareportal. (2024). Digital 2024: Indonesia. https://datareportal.com/reports/digital-2024-indonesia.
DSN-MUI. (2017). Akad Jual Beli,” Fatwa DSN MUI, Dewan Syariah Nasional-Majelis Ulama Indonesia. https://dsnmui.or.id/kategori/fatwa/page/5/.
Giddens, A. (1990) The Consequences of Modernity. Stanford University Press
Fahmi, M. Z. A., Sofauzzad, A., Saputra, A. P., & Kusumawati, D. (2025). ONLINE LOANS AND USURY: REFLECTIONS ON AL-QUR’ANIC VERSES ON CONTEMPORARY PHENOMENA. LISAN AL-HAL: Jurnal Pengembangan Pemikiran Dan Kebudayaan, 19(1), 84–100. https://doi.org/10.35316/lisanalhal.v19i1.84-100
Waltermann, A., & Leeuw, F. L. (2025). Empirical legal research in a digital society: questions, approaches, examples, and a case study. In Artificial Intelligence and Big Data (pp. 106-125). Edward Elgar Publishing.
Katadata Insight Center. (2022). Survei Kepuasan Konsumen Digital terhadap Layanan E-Commerce di Indonesia. https://katadata.co.id.
Katadata Insight Center. (2023). Laporan Perilaku Konsumen e-Commerce Indonesia 2023. https://katadata.co.id/perilaku-ecommerce-2023.
Kominfo. (2022). Laporan Aduan Konsumen Tahun 2022. Kementerian Komunikasi dan
Informatika Republik Indonesia. https://www.kominfo.go.id.
Kominfo. (2023). Laporan Tahunan Keamanan Data dan Transaksi Digital 2023.
Kementerian Komunikasi dan Informatika Republik Indonesia. https://www.kominfo.go.id.
Leeuw, F. L., & Schmeet, H. (2016). Empirical legal research: A guidance book for lawyers, legislators and regulators. In Empirical Legal Research. Edward Elgar Publishing.
Maduku, D. K., & Dlamini, S. (2025). Trust, usefulness and the adoption of financial advice: comparing consumer responses to social media (C2C) versus institutional (B2C) sources. International Journal of Bank Marketing, 1-28. https://doi.org/10.1108/IJBM-05-2025-0339
Martin, K.D., Murphy, P.E. The role of data privacy in marketing. J. of the Acad. Mark. Sci. 45, 135–155 (2017). https://doi.org/10.1007/s11747-016-0495-4
Moriuchi, E., & Takahashi, I. (2022). The role of perceived value, trust and engagement in the C2C online secondary marketplace. Journal of Business Research, 148, 76-88. https://doi.org/10.1016/j.jbusres.2022.04.029
Nicmanis, M. (2024). Reflexive content analysis: An approach to qualitative data analysis, reduction, and description. International Journal of Qualitative Methods, 23, 16094069241236603.
Noprianto, N., Hasan, L. ., & Wasono, S. S. . (2025). Keamanan Data Pribadi Pelanggan Dalam Transaksi E-Commerce. JIPM: Jurnal Inovasi Pengabdian Masyarakat, 3(1), 33–38. https://doi.org/10.55903/jipm.v3i1.216
Ribadu, M. B., & Rahman, W. N. W. A. (2019). An integrated approach towards Sharia compliance E-commerce trust. Applied computing and informatics, 15(1), 1-6. https://doi.org/10.1016/j.aci.2017.09.002
Schäfer, F., Gebauer, H., Gröger, C., Gassmann, O., & Wortmann, F. (2023). Data-driven business and data privacy: Challenges and measures for product-based companies. Business Horizons, 66(4), 493-504. https://doi.org/10.1016/j.bushor.2022.10.002
Tay, T. & Wintels, S. (2023). Resellers: The unseen engine of Indonesian e-commerce. McKinsey Insights. https://www.mckinsey.com/industries/retail/our-insights/resellers-the-unseen-engine-of-indonesian-e-commerce
Ting, L., & Ahn, J. (2023). Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms. Asia Pacific Journal of Marketing and Logistics, 35(10), 2565-2581. https://doi.org/10.1108/APJML-12-2022-1072
UNCTAD. (2019). Digital Economy Report 2019: Value Creation and Capture – Implications for Developing Countries. United Nations Publications. https://unctad.org/publication/digital-economy-report-2019
UUPK. (1999). Undang-Undang Nomor 8 Tahun 1999 tentang Perlindungan Konsumen. 4
Zhao, J., Zhou, J., Wu, P. & Liang, K. (2024). Boosting e-commerce sales with live streaming: the power of barrages. Electronic Commerce Research, 1-38. https://doi.org/10.1007/s10660-024-09913-7
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 rismalasari akrom, Muhammad Darwis, Zainal Said

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.














